is a digital platform designed to strengthen the production and commercialization of art in the Colombian and international market. operates as a Digital Marketplace, where users interested in buying works of art will find a selection of featured galleries, each exhibiting and selling works by their artists offers the public digital art auctions, understanding them as a key element within the art market. is made up of a team with experience in the field of visual arts and technology that has come together to create a platform that encourages and facilitates the commercialization of art in Colombia.


Federico Puyo
Daniela Camero Rosso

Director’s assistant:

María José Franco

Digital development:

150 Percent

Daniela Camero founded Galería Beta in 2014, under the premise of encouraging the contemporary art market in Colombia by focusing on Latin American artists.

In 2016, she created Proyecto Zeta, to give visibility to urban art within the traditional circuits of art.

This same year she co-founded and organized Noche San Felipe, an event whose purpose is to promote the formation of audiences, as well as to strengthen the San Felipe neighborhood as an art district in Bogotá.

María José Franco joined the Galería Beta team in 2016, she is a visual artist with a graphic emphasis, contributing her vision to the different processes that the gallery develops.

Federico Puyo is a plastic artist and photographer from the Institut d’Studis Fotogràfics de Catalunya Barcelona His artistic experience gives the Art-Room team a sensitive look at the art market, allowing us to irrevocably transmit the cultural value of plastic and visual arts to society

150 Por Ciento, is a Colombian consulting firm focused on design and technology that since 2015 has focused on the development and promotion of digital products. They have gathered a team of more than 25 qualified professionals in design, who have developed more than 500 projects, working for multinationals at a local level and exporting to the USA, England, Italy, Mexico and Ecuador.